The creature Rumpelstiltskin guards his name. His name like many names in supernatural stories is a source of power. For instance it is ill-advised to utter the name of a demon. To say “Bael” is to summon the head of the infernal powers. I have discovered the hard way that the same works online. If you are going to write a negative review of a book on your blog, for instance, you will more likely than not receive an email from the author either trying to win you over or trying to defeat you.
Writers are inveterate Googlebators. I’m such a virulant Googlebator, myself, that I’ve set up Google alerts that constantly run. They will send me a notice as soon as my name appears in a new context on the Web. When someone writes something negative, positive, or otherwise about “Matt Briggs +writer” I am notified immediately and can choose like Beal if I will make my presence known.
PLUMB 